
Man, I do not envy the actual journalists who remain at CBS news:
Bari Weiss introduced herself to CBS News staff today on the network's 9AM call, saying she wants to "win," which requires restoring trust to CBS. She also said she was excited for staff to get to know the Free Press, and ended her remarks by saying: "Let's do the fucking news."
— max tani (@maxtani.bsky.social) Oct 7, 2025 at 6:14 AM
Elizabeth Lopatto has a memo for the new propaganda minister:
Managing sucks! It sucks even when you like the people you’re managing and it’s a low-stress position! And I’m sure I don’t have to tell you: running CBS News is not a low-stress position. You are going to get blamed by everyone above you for decisions that are made by people below you, and you are going to get blamed by people below you for the decisions that are made by people above you. You’re also going to get blamed for your own decisions, just for kicks. You have elected to take a job where the primary purpose is for you to eat shit and own the death of broadcast TV news, a thing that is going to die no matter what you do. Nice work!
This is the glass cliff to end all glass cliffs. You’re Marissa Mayer at Yahoo without the Googler street cred. You’re Nancy Dubuc at Vice without the string of hit TV shows. You’re Linda Yaccarino at Twitter without the advertiser relationships. You have been hired as a sop to a Trump administration that is actively hostile to the actual free press, and you will be made to oversee wave after wave of layoffs until you quit or get fired and the entire news division is shut down in a final spasm of cost-cutting after the next inescapable media merger.
[…]
It’s actually even worse than that. You also have to manage Talent. Famous TV Talent, the people your audience actually knows and likes, and who will eat you alive if they think you’ve screwed them over. In order for that to work, you actually need to completely disappear and let the Talent be the face of the network, and quite frankly nothing about your history suggests you’re capable of that. And one of the main problems with Talent, especially Famous TV Talent, is that they are egomaniacal monsters who love getting paid and throwing hissy fits, and hate being told what to do. You think you had a bad time at The New York Times? Baby, you have no idea what a bad time is. You’ll find out when you try to tell Norah O’Donnell anything at all about her reporting. If you’re lucky, she’ll just shake her Emmys at you when she tells you to fuck off. You think Gayle King or David Martin are going to sit through a lecture from you? Like for real? Come on. Jane Pauley has already caused one media firestorm by changing jobs. Are you ready for this?
Managing requires certain kinds of soft skills, ones I am not confident you possess. They weren’t necessary in your cushy Wall Street Journal op-ed job, or your cushier New York Times op-ed job. They were barely required at the publication you invented, The Free Press. So now you’re the head honcho at CBS News. Let’s say you decide to skip levels to directly edit a 60 Minutes story. It doesn’t even have to be a controversial story to make all hell break loose — because you have neither the credibility nor the relationships required to take this kind of work on. And what’s more, you’ve got a news division composed exclusively of ambitious piranhas below you — not your handpicked cronies, like Tyler “I wish to see Hollywood virgins” Cowen. These people have decades in television, and you have a newsletter and a history of throwing your colleagues under the bus.
There’a a fundamental assumption that being able to run a mediocre group blog makes you qualified to run a major news organization, and while I would like this to be true, I do not think it is very plausible.
As a coda, here’s the actual story of her accidentally-like-a-martyr routine at the Times:
Nice. If I may add 2 cents: The real reason BW quit the Times was that as soon as Katie Kingsbury took over from James Bennet, she told her she could no longer commission and edit articles. She could only write. But commissioning articles was key to her grift. I mean literally …
— Clay Risen (@risenc.bsky.social) Oct 7, 2025 at 11:55 AM
She promoted herself among certain circles as the key to getting into the Times. Which is one reason why I and others blocked so many of her commissioned pieces (one reason: they were also terrible). She said it was our deep ideological bias against conservatives…
— Clay Risen (@risenc.bsky.social) Oct 7, 2025 at 11:55 AM
However this ends, it’s still one of the most profitable grifts of all time. Being able to kiss ass is often more important than having any skill with respect to your nominal profession.
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